Goldenrod: The Unsung Hero in Our Apothecary
- Andrea
- Jul 27
- 3 min read
What’s the Deal With Goldenrod? Here’s Why We’re Using It in Everything
When we reformulated our balms recently, we didn’t just play around with consistency or scent. We made a deliberate choice to include one powerful herb in every formula, a plant that deserves way more attention than it gets.
Not calendula.
Not comfrey.
Goldenrod.
You might’ve walked past it without a second glance. But this sunny little powerhouse is now at the heart of our best-selling range and for good reason.
Meet Goldenrod: The Overlooked All-Rounder
Goldenrod (Solidago spp.) is a bright, late-summer bloomer you’ll often find lining roadsides or spreading across open fields. In herbalism, it’s traditionally used for inflammation, skin healing, pain relief, urinary health, lung support, and wound care.
It has a long history of use in folk medicine across Europe and North America but it’s often misunderstood or dismissed (some even confuse it with hay fever-causing ragweed, which it’s not responsible for).
We grow and harvest goldenrod right here on our farm. It’s one of those plants that just quietly does it all, no drama, no fluff. Which fits our way of working perfectly.
Why We Added It to Everything
Yes, calendula is soothing. Yes, comfrey helps with tissue repair. But goldenrod fills in the gaps between these herbs and brings something uniquely powerful to the blend.
Here’s why we made it a staple in every updated formula:
1. It’s an Anti-Inflammatory Powerhouse
Goldenrod contains compounds like quercetin, rutin, and saponins that help modulate inflammation in the body. That makes it ideal for:
Sore muscles
Stiff joints
Inflamed skin conditions
Swollen tissue after strain or injury
Whether it’s surface-level irritation or deeper aches, goldenrod steps in with gentle but effective support.
2. It’s Naturally Antimicrobial & Astringent
Goldenrod has a subtle but important antimicrobial action. It's not as harsh as tea tree or eucalyptus, but just enough to help keep wounds and scrapes clean. It’s also mildly astringent, meaning it can help tone and tighten tissue, great for:
Cuts, nicks, scrapes
Post-shave skin
Acne-prone areas
Moisture-barrier support
3. It Supports the Lungs & Sinuses
Traditionally, goldenrod was used as a lung tonic, helping to clear excess mucus and ease seasonal congestion. While our balms aren’t used internally, this energetic aspect aligns beautifully with products like our Breathe Clear range.
That’s why goldenrod shows up in our chest rub, our lung-support tea, and even the bath soaks, tying the full-body support together.
4. It Helps the Body Rebuild
Goldenrod stimulates circulation to the surface of the skin and promotes healing. Its toning, drawing action helps pull irritation or fluid buildup out especially in areas of bruising, swelling, or tissue damage. In short: it’s like sending a gentle nudge to your body to get on with it already.
5. It Works Synergistically
Goldenrod doesn’t dominate a blend. It plays well with others. It brings out the best in calendula, comfrey, and all the other herbs used in our balms. Instead of fighting for the spotlight, it lifts the whole team.
So when we say it made our formulas better we mean it made the entire blend work more efficiently.
Where You’ll Find It Now
You’ll now find goldenrod infused into every batch of:
Calendula Balm
Comfrey Balm
Breathe Clear Chest Salve
Swift Mend First Aid Balm
Herbal Lip Balm
Wild Repel Bug Balm
Bloke's Balm
Bath Soaks (Earthy Restore, Breathe Clear, Sleepy Soak)
Tea Blends designed for inflammation and lung support
Yes!! it’s in everything. Because it earned that place.
From Wild Field to Healing Jar
We don’t buy goldenrod as dried powder or imported extract. We grow or forage it ourselves, harvest it at its peak, and infuse it slowly into oils used in our salves and balms.
This means we know:
Exactly what species we’re using
When it was picked
How long it was dried and infused
And what other herbs it harmonises with
That’s the kind of transparency and integrity we believe in because what you put on your skin should matter.
Final Thoughts: Why Goldenrod Matters
Goldenrod isn’t trendy. It doesn’t have the buzz of ashwagandha or the fame of lavender.
But in our hands, and on our farm, it’s become the quiet hero of our apothecary.
It brings balance, power, gentleness, and depth.
It makes our products better.
And we think you’ll feel the difference.
Curious to Experience the Golden Touch?
This is the first time our new goldenrod-infused formulas are hitting the shelves and we couldn’t be more excited to share them with you.
If you’ve loved our balms before, we think you’ll really feel the upgrade.
And if you’re new here, this is the perfect time to dive in.
Explore the new range and see why goldenrod has earned its place in everything we make.
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